Makale Adı
Intermediate Role of Rational Spending in The Effect of Responsibility Consciousness on Utility Consumption Style
Yazar(lar) Adı ve Soyadı
Gamze Ergin, Kahraman Çatı, Ebru Oskaloğlu
DOI Numarası
https://doi.org/10.17233/sosyoekonomi.2024.01.08
Açıklama / Tanıtım
Within the scope of this research, it was revealed whether rational spending (with and without
credit cards) has a mediating role in the effect of responsibility consciousness on utilitarian
consumption style. In addition, it was determined whether the level of responsibility consciousness
affects utilitarian consumption style and rational spending and whether rational spending affects
utilitarian consumption. Research data were collected using the questionnaire technique. Data were
collected from 479 students, 129 academics and 71 administrative staff. The collected data were
analysed using SPSS 26 and PROCESS v4.2 plugin. In the research, first of all, the dimensions of
responsibility consciousness, utilitarian consumption style and rational spending scales were
determined with the help of explanatory factor analysis. As a consequence of the factor analysis,
responsibility awareness and utilitarian consumption are one dimension; the rational spending scale
was determined to have two dimensions: rational spending habit without credit cards and rational use
of credit cards. As a consequence of the intermediation analysis, it was concluded that the
consciousness of responsibility affects rational spending without credit cards, rational use of credit
cards and utilitarian consumption. In addition, it was supposed that rational spending without credit
cards and rational use of credit cards affect utilitarian consumption, and rational spending without
credit cards affects rational use of credit cards. The serial mediation analysis using Model 6 determined
that the consciousness of responsibility affects utilitarian consumption serially (one after the other)
through rational spending (rational use of credit cards and rational spending habits without credit
cards).
Keywords : Consciousness of Responsibility, Utilitarian Consumption, Rational
Spending, Rational Spending Habit Without Credit Card, Rational
Use of Credit Card, Segmentation Approach, Seri